Steve Aoki trades Allegra for microsleep
By Ahmed Mori
Originally published in Z!NK Magazine
Not everyone is a morning person. Mine are riddled with coffee breath and hypnic jerks that often preface ‘Aha!’ moments, akin to a Tasered temporal lobe. Although on one particular morning, a more epiphanic jolt helped me realize my first ever Skype call would be an interview with Steve Aoki in Bryant Park.
List that under ‘bragging rights’ on my Google+ profile.
For those unacquainted with the electronic music and DJ scenes, Aoki is a silky-haired green tea junkie who presides over his audience like a conductor behind decks, brandishing imaginary katanas above his head. As son of former Japanese Olympic wrestler and Benihana founder Rocky Aoki, brother to supermodel Devon Aoki (and uncle to her newborn son, Hunter), the Miami-born, LA-based DJ hails from a family of A-type personalities with B-type swagger. His passport booklet looks like a teenage scrapbook, his list of Twitter contacts could sell for millions on eBay and his list of entrepreneurial ventures in the last three years alone would make MBA students and weathered businessmen watch him with the kind of skepticism the rest of the world harbors for James Franco.
With that said, Edison once criticized people who sleep eight to ten hours a day, claiming they were “never fully asleep and never fully awake”. Indeed, the image of Edison, Tesla and Ben Franklin battling sleep deprivation is a romantic one, as is the idea of Greek muses dropping off Temazepam prescriptions. In 2006, Aoki’s ‘Pillowface’ concept, defined as “what I consider my alter ego when I’m traveling, [in which] the only time I can sleep is on planes”, culminated in the following year’s Pillowface and His Airplane Chronicles, a debut mix album marked by collaborations with renowned names like Justice, Bloc Party, MSTRKRFT and Peaches.
Email me to read more, or purchase Z!NK Magazine’s September 2011 issue.